5 win-back campaigns worth stealing

These five campaign types consistently outperform generic "come back" blasts, because each targets a specific reason a customer may have drifted.

• "We miss you", a simple, personal nudge sent 20-30 days after a regular’s last visit, no offer required.
• "Your usual is waiting", references the customer’s most-ordered item, paired with a small reward on that item specifically.
• "You’re one visit away", reminds a customer who stalled near a reward milestone exactly how close they are.
• "New since you’ve been in", highlights a new item or update, giving lapsed customers a fresh reason rather than a discount.
• "Founding customer thank you", for your earliest, most loyal customers, a genuine thank-you message with no ask, it re-engages without feeling transactional.

Rotate these rather than repeating the same offer, customers who’ve seen the same 20%-off message three times tend to tune it out entirely.