5 win-back campaigns worth stealing

These five campaign types consistently outperform generic "come back" blasts, because each targets a specific reason a customer may have drifted.

• "We miss you" — a simple, personal nudge sent 20-30 days after a regular’s last visit, no offer required.
• "Your usual is waiting" — references the customer’s most-ordered item, paired with a small reward on that item specifically.
• "You’re one visit away" — reminds a customer who stalled near a reward milestone exactly how close they are.
• "New since you’ve been in" — highlights a new item or update, giving lapsed customers a fresh reason rather than a discount.
• "Founding customer thank you" — for your earliest, most loyal customers, a genuine thank-you message with no ask — it re-engages without feeling transactional.

Rotate these rather than repeating the same offer — customers who’ve seen the same 20%-off message three times tend to tune it out entirely.